Meatless Monday is an international campaign that encourages people to not eat meat on Mondays to improve their health and the health of the planet.
Meatless Monday is a non-profit initiative of The Monday Campaigns Inc. in association with the Johns Hopkins Bloomberg School of Public Health Center for a Livable Future. Meatless Monday was founded in 2003 by marketing professional Sid Lerner. The program follows the nutrition guidelines developed by the USDA. Meatless Monday is part of the Healthy Monday initiative. Healthy Monday encourages Americans to make healthier decisions at the start of every week. Other Healthy Monday campaigns include: The Kids Cook Monday, Monday 2000, Quit and Stay Quit Monday, Move it Monday, The Monday Mile, and others.
Meatless Monday focuses its initiative on Mondays for several reasons. Friday is traditionally already a meat-free day among Catholics and Orthodox. Monday is typically the beginning of the work week, the day when individuals settle back into their weekly routine. Habits that prevailed over the weekend can be forgotten and replaced by other choices.A weekly reminder to restart healthy habits also encourages success. A 2009 trial published in the American Journal of Preventative Medicine provided individuals with weekly health prompts and encouragement. Approximately two thirds of participants responded with improvements in their overall health, eating habits and physical activity levels.
See Also: History Of Meatless Monday
See Also: History Of Meatless Monday
Press timeline
- Woman's Day magazine has included Meatless Monday on their monthly recipe calendar since 2004. Each menu offers healthy meal options for four and includes a set weekly shopping list.
- From September 2008 to July 2009, Kim O’Donnel, a food journalist and trained cook, offered weekly Meatless Monday recipes in her Washington Post column “A Mighty Appetite”.
- The Face on Your Plate: The Truth About Food, written in March 2009 by Jeffrey Moussaieff Masson acknowledged Meatless Monday as a way to reduce meat consumption and improve overall health.
- Articles regarding Meatless Monday have been published by several authors in The Huffington Post since April 2009. Notable contributor Kathy Freston is author of several self-help & wellness books, including The Quantum Wellness Cleanse.
- In his book In Defense of Food, journalist Michael Pollan coined the phrase "Eat food. Not too much. Mostly plants." He has since cited Meatless Monday as a way to reach this goal. So in April 2009 Pollan expressed the need for Americans to reduce meat consumption on The Oprah Winfrey Show: "even one meatless day a week—a Meatless Monday, which is what we do in our household—if everybody in America did that, that would be the equivalent of taking 20 million mid-size sedans off the road.
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